Sometimes a photo can be more than just a great shot, it can become art. Pictures can be transformed with filters to add more mood to the photo. It’s a creative decision and a personal preference whether you’re drawn to the special effects.

Sometimes the choice is designed to change the quality of digital photography to make it look more film-like or aged to look like a retro image. (Model: Eden Knodel)

Some photos look more captivating from the viewpoint of a painter. These photos from a shoot inspired by ‘The Sound of Music’ have an illustrated quality fitting of the advertisements from the era of the film.

And some themes are so compelling that they require a bit of magic! The pictures from this fairytale shoot have become storybook worthy illustrations. (Model: Serena Lauren)